Bafang Koi: A Unique Fusion of Tradition and Innovation

One Design Brand Communication Co. Ltd's Award-Winning Bank Gift Box Design

The Bafang Koi design draws its inspiration from Chinese tradition, specifically the symbolism of the koi fish and the Bagua, or the eight directions. The koi fish, a symbol of good luck and prosperity, is used in the visual graphics of the design. The idea of wealth coming from all directions is represented by koi fishes from different directions, each carrying its own blessing. The overall composition is based on the Tai Ji Diagram, symbolizing the constant forward movement of banking business, forming a closed-loop of funds and achieving wealth cycle.

What sets the Bafang Koi apart from other designs is its ability to turn the gift packaging into a part of the gift itself. The gift box carries the profound meaning of Chinese koi and Bagua culture, presenting a traditional blessing for prosperity and good fortune. This reflects the characteristics of the banking industry in a culturally significant way. The design tells a Chinese story with Chinese creativity, activating Chinese brands through Chinese culture.

The Bafang Koi is realized through paper printing plus hot stamping, embossing, UV and other processes. It is presented with tactile paper and gold card, adding a touch of luxury to the design. The design includes a cover with an outer square and an inner circle, increasing the quality of the gift box and giving it a deeper cultural meaning. The square represents yin, earth, while the circle represents yang, sky. This embodies the unity of heaven and earth, a significant concept in Chinese philosophy.

The design project started in Xi'an in January 2021 and was completed in April 2021. The design team, led by Ziqiong Li, aimed to create a gift box that was not just superficially attractive. They wanted the gift box to carry the connotation and profound meaning of Chinese culture, making it a precious blessing in itself. The design is not only integrated with the wealth attribute of the banking industry but also expresses well-wishing.

The Bafang Koi is a testament to the power of design in telling cultural stories and activating brands. It is a unique fusion of tradition and innovation, a design that is both aesthetically pleasing and culturally significant. It is a worthy winner of the Silver A' Packaging Design Award, recognized for its creative and professional excellence, technical characteristics, and artistic skill.